“We had a few big issues that prompted me to start looking for a business phone solution,” recalls Jason Lewis, Founder and President of Theralent Executive Search.
“The biggest challenge was that the company’s employees were using their own cell phones for business calls. For recruiters today, SMS text messaging is the most important form of communication,” Lewis explains, “particularly for time-sensitive information like scheduling an interview. But using personal numbers for calls to clients and candidates created several problems.”
“To integrate SMS texting with our employees’ cell numbers with their company-issued computers, we had to purchase expensive Mac machines for each person. That was more money than I wanted to spend on equipment, and it wasn’t going to scale as we grew.”
“Also, because our team was using their own phone numbers to communicate with clients and job candidates, we had no company visibility into that call and text data. Those were important pieces of business intelligence I was missing out on.”
Trying to operate a high-touch business like a job recruiting service without a sophisticated single business phone solution also created another major challenge for Theralent.
“We don’t have the ability to change the quality-of-service settings on the routers in the building where we have our corporate office,” Lewis explains. “When we made business calls on our mobile phones, we couldn’t control the call quality or reliability. Phone conversations are central to how Theralent does business, so we couldn’t let this situation last.”
But Lewis was slow and deliberate in his search for a business phone solution, primarily because he didn’t want to get locked into a service agreement they did not like—or worse, several agreements with different vendors—where he was overpaying.
“In previous recruiting companies I was with, we had to pay one provider for the on-prem PBX phone system, another for call reporting software, another for video conferencing, and so on. That wasn’t the most cost-effective way to do it. So I was patient in my search for a new solution, and ideally I wanted one that had all of these communications functions in a single platform.”